Stealth Marketing for Your Construction Industry Business Fun and Profit.
The reasons are sometimes complicated and not always clear why a certain business fails? Upper management, lack of funding, or just the free market phasing out unwanted items or services. Typically, start-ups have a casual attitude to promote efficiency in the workplace, often needed to get their business off of the ground. See:http://www.statisticbrain.com/business/
Construction Industry Business Failure Rate
| Construction Industry Statistics | Annual Revenue |
| US Construction industry annual revenue | $1.731 Trillion |
| Number of construction companies in the US | 729,345 |
| Number of construction company employees in the US | 7.316.240 |
| Average construction company employee salary | $45,200 |
| Construction Company Type Statistics | Number of Companies | Value of Annual Business |
| Construction of Buildings | 211,956 | $748 Billion |
| Heavy and civil engineering construction | 39,439 | $260 Billion |
| Specialty trade contractors | 477,950 | $722 Billion |
| Construction Company Failure Rates | ||
| Percent Still Operation after 4 Years | 47% | |
| Construction Business with Worst Rate of Success After Fifth Year | Plumbing, Heating, Air Conditioning |
| Statistic Verification |
| Source: US Census Bureau |
| Date Verified: 4.11.2012 |
“33 High-Impact, Simple, Low-Cost Methods To Promote to Build a Business Fortune and Avoid Failure”
What’s the best way to promote your construction business?
How can you advertise your business and get your name in front of potential prospects when money is tight or you’re just starting up?
How can you get the word out about your business in the most affordable way?
Promoting a business is an ongoing challenge for architects, engineers, contractors and subcontractors and every other small business. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune.
The difference between merely getting by and making a large fortune in business is totally dependent upon a few key strategies and actions that you take that your competitors don’t recognize or act on!
Today we’ll show you how to take maximum advantage of the hidden opportunities, assets, and advantages you possess NOW, the advantages that all super-successful people capitalize on as a matter of principle.
You will discover a kaleidoscopic array of possibilities you can implement immediately to exponentially increase your success, income, and opportunity base. We uses time-tested strategies in a unique layered approach that will free you from business worries as they iron-clad your future success.
Hundreds of people have become millionaires or multimillionaires by following this advice. Thousands of people have doubled, tripled, and even quadrupled their sales or income.
The secret they know is this: 98 out of 100 people use tunnel vision in their own business endeavors, never looking beyond the traditional ways of doing business in their own field. Through our experience in over 400 different industries, you will expand your view of what is possible and learn a myriad of ways to keep your customers coming back for your product or service permanently.
You will discover how to bring a customer into your sphere of influence and never let him or her go, with strategies to optimize each business relationship. You will learn how to see opportunities differently than you have before, to remove obstacles and view things from a non-myopic standpoint. You will uncover the small distractions and adjustments you can easily make to them increase your business, not laterally, but exponentially.
Stealth Marketing Method #1: Learn and Apply the POWER PARTHENON STRATEGY of Geometric Business Growth.
How can you make your marketing and advertising programs so incredibly stable that they seem almost invincible? The basic premise of The Parthenon Philosophy is simple, because we now have a physical structure, The Parthenon, which is basically a diagram for the balance needed in achievement and success.
Jay Abraham, Marketing Guru, was the first to introduce this strategy in his report: THE POWER PARTHENON STRATEGY of Geometric Business Growth this concept.
THE PARTHENON resembles Balance and Perfection — the ratio 9:4 is all over the Parthenon, from the distance between columns to the number of inside and outside columns to the proportions of lots of different elements of the building. Mathematicians love the Parthenon and Greek architecture for the way structures strictly follow equations.
We now know that having a) multiple streams of income coming in from b) multiple pillars of support systems that hold up the business structure. If one income device becomes weak or fails to drive revenues, the business doesn’t fail because there are several other revenue sources bringing income into the business.
In his report, Jay begins by saying “Most businesses continuously rely on one marketing approach to grow and sustain their business… a philosophy he calls The Diving Board Philosophy. And by its very name is easy to see why we don’t want to do this.
If you’ve modeled your businesses marketing and advertising even remotely off of this “diving board” mentality, then you’re heading for trouble, because when the system channel that you’re in crumbles, you’ll need time to revamp your approach, but because you’re using just one channel, there will be nothing to continue the revenue stream and your business will quickly starve and die.
This raises the logical question:
“What happens when that one approach becomes less effective?” And then answers it with the logical answer: “Your business stream diminishes and you begin to lose market share.”
You see that when you only have one pole in the water, if the line gets tangled or breaks, you’re left with no lines in the water while you’re trying to fix the problem. This leaves you no chance of catching any fish during this time, and it leaves you zero chance of eating fresh caught fish for dinner that night…
“What would happen to your revenue level and profitability if you combined a wide array of marketing approaches?
The Parthenon Philosophy Review this 16 page report shows you what the Parthenon Philosophy is and how it works. http://www.spikehumer.com/membership/wp-content/uploads/2010/04/ThePowerParthenon.pdf
Stealth Marketing Method #2: Plan your attack.
Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Is the decision maker the CTO of the company, the director of human resources, or a 37-year-old working mom?
Will you find them on Twitter, Google Plus, Pinterest or Facebook? What about in-person networking at local business meetings? Will they be searching for your type of product on Google or Bing?
Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase. Write your answers down, and refer to them before you start any new marketing tactic.
Stealth Marketing Method #3: If you don’t have a website, get one set up.
If you can’t afford to have someone custom-design your website, put your site up using one of the companies like SiteSell.com or HomeStead.com that provide templates and tools that make it easy to create a basic website.
Stealth Marketing Method #4: Set up a free listing for your business in search engine local directories.
You can do this at http://www.google.com/+/learnmore/local/, https://www.bingplaces.com/, and http://smallbusiness.yahoo.com/local-listings/. Be sure to include your website link and business description.
Stealth Marketing Method #4: Get your business profile or page up on LinkedIn, Facebook, Google Plus and Twitter.
Be sure your business profile includes a good description, keywords and a link to your website. Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don’t spam them with constant promos for what you sell.
Stealth Marketing Method #5: If you’re just starting out and don’t have a business card and business stationery, have them made up — immediately.
Your business card, letterhead and envelope tell prospective customers you are a professional who takes your business seriously. Be sure to list your website address on your business card and, letterhead and any handouts you create. Go to Vista Prints for your business cards.
Stealth Marketing Method #6: Get your business cards into the hand of anyone who can help you in your search for new clients.
Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
Stealth Marketing Method #7: Talk to all the vendors from whom you buy products or services.
Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have bulletin boards where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.
Stealth Marketing Method #8: Attend meetings of professional groups, and groups such as the Chamber of Commerce, Rotary Club, or civic associations.
Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
Stealth Marketing Method #9: Pay for membership in those groups that attract your target customers.
If the group has a website and publishes a list of members on the site, make sure your name and website link get added. Once it is added double check to be sure your contact information is correct and your website link isn’t broken.
Stealth Marketing Method #10: Become actively involved in 2 or 3 of these groups.
That will give you more opportunity to meet possible prospects. But remember: opportunists are quickly spotted for what they are, and get little business. While you won’t want to become involved in many organizations that require a lot of your time in, you can –and should– make real contributions to all of them by offering useful ideas and helping with projects when possible.
Stealth Marketing Method #11: Look for something unusual about what you do, and publicize it.
Send out press releases to local newspapers, radio stations, cable TV stations, magazines whose audiences are likely to be interested in buying what you sell. Be sure to post the press releases on one or more online press release services, too, being sure to include links to your website. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of “art” (drawings or photos) to fill space and break up the gray look of a page of text.
Stealth Marketing Method #12: Write an article that demonstrates your expertise in your field.
Send it to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts. Be sure your name, business name, phone number, and a reference to your product or service is included at the end of the article. If the editor can use the article you get your name in print, and possibly get your contact information printed for free, too.
Stealth Marketing Method #13: Publicize your publicity.
Whenever you do get publicity, get permission from the publisher to reprint the article containing the publicity. Make photocopies and mail the copies out with sales letters or any other literature you use to market your product or service. The publicity clips lend credibility to the claims you make for your products or services.
Stealth Marketing Method #14: Ask for work or leads.
Contact nonprofit organizations, schools and colleges, and even other businesses that have customers who may need your services.
Stealth Marketing Method #15: Network with others who are doing the same type of work you are.
Let them know you are available to handle their work overloads. (But don’t try to steal their customers. Word will get out, and will ruin your business reputation.)
Stealth Marketing Method #16: Offer to be a speaker.
Industry conferences, volunteer organizations, libraries, and local business groups often need speakers for meetings. You’ll benefit from the name recognition, contacts and publicity.
Stealth Marketing Method #17: If your product or service is appropriate, give demonstrations of it to whatever groups or individuals might be interested. Or, teach others how to use some tool you use in your work.
Stealth Marketing Method #18: Put videos of your product or service on YouTube and other video-sharing and slide-sharing sites.
Stealth Marketing Method #19: Find out what federal, state, and local government programs are in existence to help you get started in business.
Most offer free counseling and some can put you in touch with government agencies and large corporations that buy from small and woman-owned businesses
Stealth Marketing Method #20: If you are a woman-owned or minority-owned business look into getting certified by private, state or federal organizations.
Many purchasing agents have quotas or guide for the amount of goods and services they need to buy from minority- and woman-owned businesses.
Stealth Marketing Method #21: Send out sales letters to everyone you think might be able to use what you sell.
Be sure to describe your business in terms of how it can help the prospect. Learn to drop a business card in every letter you send out. Follow up periodically with postcard mailings.
Stealth Marketing Method #22: If you use a car or truck in your business have your business name and contact information professionally painted on the side of the vehicle.
That way your means of transportation becomes a vehicle for advertising your business. If you don’t want the business name painted on the vehicle, consider using magnetic signs.
Stealth Marketing Method #23: Get on the telephone and make “cold calls.”
These are calls to people who you would like to do business with. Briefly describe what you do and ask for an appointment to talk to them about ways you can help them meet a need or solve a problem.
Stealth Marketing Method #24: Get samples of your product or your work into as many hands as possible.
Stealth Marketing Method #25: Offer a free, no obligation consultation or estimate to people you think could use your services.
During such consultations offer some practical suggestions or ideas–and before you leave ask for an “order” to implement the ideas.
Stealth Marketing Method #26: Learn to ask for referrals.
Ask existing customers, prospects and casual acquaintances. When you get them, follow up on the leads.
Stealth Marketing Method #27: Use other people to sell your product or service.
Instead of (or in addition to) selling your products yourself, look for affiliates, resellers or people who will generate leads for you in return for a commission on sales. Be sure your pricing structure allows for the fees or commissions you will have to pay on any sales that are made.
Stealth Marketing Method #29: Get together with businesses that serve the same market, but sell different products and services. Make arrangements to pass leads back and forth, or share mailings.
Stealth Marketing Method #30: Have sales letters, flyers and other pertinent information printed and ready to go.
Ask prospects who seem reluctant to buy from you: “Would you like me to send information?” Follow up promptly with a note and a letter that says, “Here is the information you asked me to send.
Stealth Marketing Method #31: Run a contest.
Make the prize something desirable and related to your construction business — it could be a free gift basket of your products, for instance, or free inspection services.
Stealth Marketing Method #32: Test buying Pay Per Click (PPC) advertising on the search engines.
If you are not yet advertising on search engines search for offers that give you $50 or $75 in free advertising to start. Read the directions for the service you plan to use, and very carefully watch what you spend on a daily or more frequent basis until you are comfortable using PPC ads and see you are getting a return on your investment.
Stealth Marketing Method #33: Consider getting a Short-Term Construction Business Loan to Meet the Needs of Your Business
Get funding that helps your small business grow. Unlike traditional banks you’ll get funding based on the health of your business and cash flow, NOT on credit scores.
Our portfolio mix consist offers you a variety of funding…for example: SBA 7(a), SBA Express, Equipment Financing, Business Credit Cards (an option for start-ups), Short-term Working Capital, Accounts Receivables (factoring) and Commercial Real Estate, etc.
Notes: Existing Businesses and Start-ups
(1) Short-Term (Working Capital) Loans, cash flow loan for existing businesses.
- $5,000 to $ 2,000,000
- Term: 3 months to 2 year (Renewable Loan)
- No Collateral Required
- Credit Score: 500 to 599 Range
- Quick-Turnaround
(2) SBA Express Loan (For Qualified Borrower’s)
- Working Capital: (Quick-Turnaround) Low Documentation
- $5,000 to 150,000
- Term:10 Years or Pay Off early with no penalty
- Lower Interest Rate: 6 to 9% (Including APR less than 10%)
- No Collateral $25,000 or Less
- Collateral Required for $26,000 or more (personal guarantee)
- Credit Score: 600 to 640 Range and up.
(3) SBA 7(a) Loans
- Borrower’s that has good/excellent credit & strong profile (would be eligible for an SBA Loan)
- FICO Credit Scores starting @ roughly 650 in cases would be the minimum threshold for an SBA 7(a) Loan.
- Longer turnaround (High Docs)
(4) Start-Up Businesses: We can provide the option of a “Business Credit Card” (not personal)
- $50,000 to $250,000
- Borrower’s must have a Mid to High 700 Credit Score for this program
- Term: 12 Months
Stealth Marketing Method #34: Consider a Free PBI Business, Loan, and Financial Coaching Session.
If you need help with your business growth or funding please get back to me for a Free coaching session that can add from $10,000 to $1 million in additional sales and profits almost overnight. Click on URL: www.prosperitybreakthroughs4u.com to learn more.
Here’s Why You Should Seek Expert and Competent Business, Loan and Financial Coaching!
The Business Failure Rate by Most Industries and the Reasons Why
| Industry | Percent Still Operating After 4 Years |
| Finance Insurance and Real Estate | 58 % |
| Education and Health | 56 % |
| Agriculture | 56 % |
| Services | 55 % |
| Wholesale | 54 % |
| Mining | 51 % |
| Manufacturing | 49 % |
| Construction | 47 % |
| Retail | 47 % |
| Transportation, Communication and Utilities | 45 % |
| Information | 37 % |
| Year | Percent Failed |
| Year 1 | 25 % |
| Year 2 | 36 % |
| Year 3 | 44 % |
| Year 4 | 50 % |
| Year 5 | 55 % |
| Year 6 | 60 % |
| Year 7 | 63 % |
| Year 8 | 66 % |
| Year 9 | 69 % |
| Year 10 | 71 % |
| Major Cause | Percentage of Failures | Specific Pitfalls | |
| 1 | Incompetence | 46 % | Emotional Pricing |
| Living too high for the business | |||
| Nonpayment of taxes | |||
| No knowledge of pricing | |||
| Lack of planning | |||
| No knowledge of financing | |||
| No experience in record-keeping | |||
| 2 | Unbalanced Experience or Lack of Managerial Experience | 30 % | Poor credit granting practices |
| Expansion too rapid | |||
| Inadequate borrowing practices | |||
| 3 | Lack of Experiences in line of goods or services | 11 % | Carry inadequate inventory |
| No knowledge of suppliers | |||
| Wasted advertising budget | |||
| 5 | Neglect, fraud, disaster | 1 % |
| Leading Management Mistakes | |
| 1 | Going into business for the wrong reasons |
| 2 | Advice from family and friends |
| 3 | Being in the wrong place at the wrong time |
| 4 | Entrepreneur gets worn-out and/or underestimated the time requirements |
| 5 | Family pressure on time and money commitments |
| 6 | Pride |
| 7 | Lack of market awareness |
| 8 | The entrepreneur falls in love with the product/business |
| 9 | Lack of financial responsibility and awareness |
| 10 | Lack of a clear focus |
| 11 | Too much money |
| 12 | Optimistic/Realistic/Pessimistic |
| Businesses with Best Rate of Success After Fifth Year | |
| 1 | Religious Organizations |
| 2 | Apartment Building Operators |
| 3 | Vegetable Crop Productions |
| 4 | Offices & Clinics of Medical Doctors |
| 5 | Child Day Care Services |
| Business with Worst Rate of Success After Fifth Year | |
| 1 | Plumbing, Heating, Air Conditioning |
| 2 | Single-Family Housing Construction |
| 3 | Grocery Stores |
| 4 | Eating Places |
| 5 | Security Brokers and Dealers |
| 6 | Local Trucking |
Statistic Verification: Entrepreneur Weekly, Small Business Development Center, Bradley University, University of Tennessee Research. See: http://statisticbrain.com/startup-failure-by-industry/
We hope you enjoyed this article and that it helps you decide to work with a competent business, loan and financial coach.
To your higher profit and business success,
Michael Kissinger
The Business Doctor
Business Development Director
Profit Builders Inc.
1st Degree Tae Kwon Do Black Belt (Kukkiwon)
Former 10th Special Forces Member
Phone: 415-678-9965
Email: mjkissinger@yahoo.com or profitbuilders@ymail.com
URL: http://www.linkedin.com/pub/michael-kissinger/4/b21/a66
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